| Title | Marketing concepts, process and its Buying Behaviour |
| Author | Dr.A.T.Jaganathan,SAKTHIVEL,J.SURESH KUMAR,M.MOHANRAJ ,S.SHALINI |
| Edition | 1 |
| Volume | 1 |
| price | 350 |
| Year Of Allotment | 2018 |
| Book Version | PaperBack |
| Book Description | Production and marketing of goods and services are the essence of economic life in any society .All organizations perform these two basic functions to satisfy their commitments to their stakeholders the owners |
| ISBN Number | "978-93-86954-09-1" |
| Language | English |
| Imprint | IJR |
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